How Does On Page SEO differ from Off Page SEO?

SEO or Search Engine Optimisation is the process of getting traffic and affecting the visibility of a website on a search engine. Search engines have primary search results. This is where web pages and their contents, such as video, articles and other content forms are ranked and shown. The process of ranking is based on the relevancy of the web page to the users. Ranking also relies on the algorithms given by the search engine. To be familiar with different SEO techniques, you should first know the two classifications of SEO. The On Page SEO and Off Page SEO.

The difference between the two:

On Page SEO

Before considering other techniques in SEO, you should focus first on the appearance and the design of the website itself. Making it an easy to manage and user friendly website is a must, being an important factor in the ranking. Aside from that, On Page SEO also includes adding informative and quality content, such as articles with highly targeted keywords. Keywords are used by the search engines to refine the searches according to their relevance. Improving your website's navigation and using different types of meta tags are also common factors to consider.  To make the most of your On Page SEO, Smart tips should be observed.

Off Page SEO

On the other hand, Off Page SEO refers to the outside techniques or influences that improve your website's ranking. The process of getting links back to your site from other websites that are relevant to your keywords, proper linking will result in the possibility of a higher ranking. However, there are still rules and guidelines to follow when creating back-links for your website. Just make sure that these links are relative to your keywords, otherwise they might result in bad links and bad links affect the ranking as well.

Which Is More Important?

Both techniques are important. The methodical commitment and monitoring of both on page and off page strategies is equivalent to your success. Remember to keep your sites as navigable as possible, as recommended for On Page SEO. To sum up, these two techniques should not be neglected and both should be practiced at the same time.

Devon SEO is a UK based Search Engine Optimisation expert that specialises in both off page and on page SEO. To learn more about the SEO industry and its techniques, kindly contact us here.